My Experience

WoVino is a cultural tourism initiative I founded under the EXIST Women scholarship, connecting German wineries with Chinese-speaking travelers. We’ve hosted 7 themed events so far (boutique winery tour, hiking & wine-tasting, wine-pairing dinners, painting & wine, etc.) with 94 total participants and 100% positive feedback. 

At Allianz Technology’s Protection & Resilience Office, I contributed to the conception, planning, initiation, and roll-out of a new project to establish a community and user group for organizational resilience professionals within Allianz. I also managed the BitSight project by coordinating between departments and external service providers across Allianz Technology.

As the lead for the PLSD Leadership Development Project, I organized 27 B2B demo sessions and 59 marketing campaigns, increased sales pipeline and directly boosting annual revenue by 27%. I also built a new corporate website and led social media growth with 300,000+ new followers, by creating videos and content post. 

I assisted in launching promotional campaigns for Lay’s and Doritos, coordinated with agencies, handled budgeting, and led research for new product development, which resulted in actionable marketing strategies.

I led the volunteer operations for one of Asia’s biggest tech startup events, overseeing recruitment, training, on-site support, and cross-department collaboration for over 100 volunteers.

Led a 6-member team to develop a “Think Local, Scale Global” brand strategy for Godiva. Presented insights at HKU in a competitive environment alongside international peers.